2012 Toyota Prius PHV Media Preview - Bob Carter

2012 Toyota Prius PHV Media Preview - Bob Carter
(Targeted News Service Via Acquire Media NewsEdge) TORRANCE, Calif., Sept. 16 -- Toyota USA issued the following news release: 2012 Toyota Prius PHV Media Preview Green Drive Expo Craneway Pavilion, Richmond, Calif.

Sept. 16, 2011 Bob Carter - Toyota Division Group Vice President and General Manager Good morning everyone, and thanks again for spending the day with us at the Craneway Pavilion, as we debut a unique vehicle for a unique owner.

As some of you know, Toyota is a major sponsor of tomorrow's Green Drive Expo - just as we were last year during the event's inaugural year - and it is a great opportunity for us to showcase our environmental efforts to an enthusiastic group of people. It's those enthusiasts who really helped make the Prius the success it is today.

This unique facility is an example of automotive contrasts. The Craneway opened in 1932 as a Ford assembly plant, the same year the company introduced the flathead V8. It was a freewheeling time in the auto industry, when there were no emissions regulations and gas was 10 cents a gallon. Total vehicle sales that year were around 920,000.

While this building is a ghost of the past, the Prius Family is the spirit of the future.

Ultimately, it is our customers who will be making Prius a family. All family members will have the same Prius DNA that you've come to know well over the last decade, but each will have distinct differences that deliver unique benefits to a variety of ages and lifestyles. And all four Prius models will hold a unique place in the family.

Here's a spot that will start running nationally next Monday that captures the unique characteristics of the Prius Family.

While each will have their own personality, they will have a "family resemblance" that will be distinctly Prius. Besides sharing our tried and true Hybrid Synergy Drive technology, we expect every Prius to have class-leading fuel economy
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